Nebolo to \u013eahk\u00e9 rozhodnutie. No zato potrebn\u00e9. Z dlhodob\u00e9ho h\u013eadiska ur\u010dite.<\/p>\n

Predt\u00fdm sme fungovali pod zna\u010dkou Brainmedia. Po 3 rokoch fungovania sme kone\u010dne vytvorili nov\u00fd web. Spustili sme ho do sveta a o necel\u00fd rok pre\u0161li kompletn\u00fdm rebrandom. V\u0161etko fungovalo super, no ob\u010das \u010dlovek c\u00edti vo svojom vn\u00fatri, \u017ee je \u010das na \u00faplnu zmenu.<\/p>\n

Vrav\u00ed\u0161 si, zbyto\u010dn\u00e1 pr\u00e1ca? Na prv\u00fd poh\u013ead mo\u017eno \u00e1no, ale bol to krok, ktor\u00fd n\u00e1m pomohol posun\u00fa\u0165 sa \u010falej.<\/p>\n

N ako napredovanie<\/h2>\n

Na\u0161a v\u00edzia a hodnoty sa zmenili. Nie, nechceme robi\u0165 v\u0161etko. Chceme sa s\u00fastredi\u0165 na to, v \u010dom sme dobr\u00ed. A to je predov\u0161etk\u00fdm dizajn. Zamera\u0165 sa na detaily a poctiv\u00fa pr\u00e1cu. Namiesto kvantity rie\u0161i\u0165 menej projektov s v\u00e4\u010d\u0161\u00edm budgetom, aby sme sa mu mohli venova\u0165 d\u00f4kladne. Ver\u00edm, \u017ee detaily s\u00fa to, \u010do tvor\u00ed skuto\u010dn\u00fd celok a prid\u00e1vaj\u00fa zna\u010dke nesmiernu hodnotu a jedine\u010dnos\u0165.<\/strong> Ak sa \u010dlovek s\u00fastred\u00ed na ve\u013ea vec\u00ed naraz, nem\u00f4\u017ee sa plne koncentrova\u0165 na ka\u017ed\u00fd jeden projekt.<\/p>\n

<\/p>\n

A ako autenticita<\/h2>\n

Ak podnik\u00e1te v segmente, ktor\u00fd je v s\u00falade s va\u0161ou v\u00e1\u0161\u0148ou mus\u00edte sa uisti\u0165, \u017ee je odzrkadlen\u00e1 vo va\u0161ej zna\u010dke. Vystupova\u0165, kona\u0165, spr\u00e1va\u0165 sa v s\u00falade s va\u0161imi hodnotami (kto ste, ak\u00e1 je va\u0161a v\u00edzia, \u010do v\u00e1s poh\u00e1\u0148a..) Branding odr\u00e1\u017ea vn\u00fatro firmy navonok. Vytv\u00e1ra pocit v o\u010diach z\u00e1kazn\u00edkov a okolia. To \u010do vy\u017earujete aj pri\u0165ahujete.<\/p>\n

\u013dudia s\u00fa ve\u013emi vizu\u00e1lne zalo\u017een\u00e9 bytosti, vieme r\u00fdchlo pos\u00fadi\u0165 \u010do je hodnotn\u00e9 a \u010do nie je. M\u00f4\u017ee\u0161 ma\u0165 najlep\u0161ie a najzauj\u00edmavej\u0161ie jedlo na svete, no ak tvoja prev\u00e1dzka bude v starej rozpadnutej budove s ne\u00f3nov\u00fdmi n\u00e1pismi a vyblednut\u00fdmi fotkami jed\u00e1l v zapr\u00e1\u0161enom v\u00fdklade, \u013eud\u00ed ani len nenapadne \u00eds\u0165 dovn\u00fatra. Rovnako to funguje u zna\u010dky. Ak imid\u017e neodzrkad\u013euje hodnotu, ktor\u00fa pon\u00faka\u0161, \u013eudia maj\u00fa 3 sekundy na to aby si spravili n\u00e1zor. Bu\u010f ich zaujme\u0161 alebo \u0165a bud\u00fa ignorova\u0165.<\/strong><\/p>\n

<\/p>\n

Dbajte na autentickos\u0165. Vytv\u00e1rajte rozpoznate\u013en\u00e9 a jedine\u010dn\u00e9 prvky vo svojej zna\u010dke. Zv\u00fd\u0161te t\u00fdm d\u00f4veryhodnos\u0165 a reput\u00e1ciu. Bu\u010fte sami sebou, \u013eudia to rozpoznaj\u00fa. Uveria v\u00e1m a bud\u00fa s vami sympatizova\u0165.<\/strong><\/p>\n

Pre n\u00e1s je d\u00f4le\u017eit\u00e9 reprezentova\u0165 sa jedine\u010dn\u00fdm vizu\u00e1lnym \u0161t\u00fdlom, zachov\u00e1va\u0165 konzistentnos\u0165 na\u0161ej zna\u010dky, hovori\u0165 o t\u00e9mach, ktor\u00fdm sa rozumieme, dodr\u017eiava\u0165 term\u00edny, prin\u00e1\u0161a\u0165 hodnotu zna\u010dk\u00e1m. A predov\u0161etk\u00fdm by\u0165 \u00faprimn\u00fd ku klientom a prin\u00e1\u0161a\u0165 im rie\u0161enia, ktor\u00e9 potrebuj\u00fa.<\/p>\n

U ako unik\u00e1tnos\u0165<\/h2>\n

N\u00e1zov Brainmedia vznikol v roku 2012. Ako pri ka\u017edom kreat\u00edvnom procese sa z f\u00e1zy \u201cwow\u201d, \u010dlovek r\u00fdchlo presunie do stavu \u201cshit\u201d. Hlavne, ke\u010f si uvedom\u00ed ako extr\u00e9mne bol n\u00e1zov nekreat\u00edvny. Ako sa vrav\u00ed, topiaci sa slamky chyt\u00e1. Ten, kto nem\u00e1 kr\u00e1sne a pou\u017eite\u013en\u00e9 priezvisko, ktor\u00e9 by posl\u00fa\u017eilo ako majest\u00e1tny n\u00e1zov agent\u00fary, sta\u010d\u00ed ak si za n\u00e1zov dosad\u00ed pr\u00edponu – media, – digital, – io\u2026 a n\u00e1zov je hotov\u00fd. Iba, \u017eeby nie.<\/p>\n

Ak sa niekto tv\u00e1ri ako kreat\u00edvna agent\u00fara, pre\u010do pou\u017e\u00edva ten najmenej kreat\u00edvny n\u00e1zov?<\/p>\n

<\/p><\/blockquote>\n

Mmmm, naum. Jednoduch\u00e9. Kr\u00e1tke. \u013dahko zapam\u00e4tate\u013en\u00e9. Dlho sme sa tr\u00e1pili s brainstormingom ako vymyslie\u0165 brand, ktor\u00fd ka\u017ed\u00e9mu pr\u00edde na um, ke\u010f potrebuje dizajn alebo nov\u00fa zna\u010dku… ve\u010f jasne, naum.<\/p>\n

A pre\u010do vlastne Naum? Rozmanitos\u0165 za 4 p\u00edsmenami.<\/strong> Niekomu ako prv\u00fd napadne Naum Gabo, v\u00fdznamn\u00fd rusk\u00fd umelec a soch\u00e1r. Jeden z na\u0161ich klientov v tom videl pr\u00edle\u017eitos\u0165 \u00eds\u0165 na (r)um. Ja osobne v tom vid\u00edm ment\u00e1lny kreat\u00edvny proces, ktor\u00fd sa odohr\u00e1va v na\u0161ich hlav\u00e1ch. Ko\u013eko kr\u00e1t sa ti stalo, \u017ee si videl skvel\u00fd print \/ideu a vrav\u00ed\u0161, si \u017ee pre\u010do to nemohlo pr\u00eds\u0165 na um pr\u00e1ve tebe?<\/p>\n

Nech si n\u00e1zov vylo\u017e\u00ed ka\u017ed\u00fd po svojom, v\u017edy ho v\u0161ak bude sp\u00e1ja\u0165 kreat\u00edvna a dizajnov\u00e1 stopa, ktor\u00e1 je v \u0148om hlboko zakorenen\u00e1.<\/p>\n

M ako minimalizmus<\/h2>\n

Ka\u017ed\u00e9 vn\u00edmav\u00e9 oko si v\u0161imlo, \u017ee na na\u0161om webe nie s\u00fa obr\u00e1zky, fotky. S\u00fa poctivo ukryt\u00e9. Dominantou cel\u00e9ho brandu je typografia. Sna\u017eili sme sa zamedzi\u0165 vizu\u00e1lny smog, ktor\u00fd na V\u00e1s \u00fato\u010d\u00ed na ka\u017edom dizajnovom portf\u00f3liu.<\/p>\n

Rie\u0161ime komplexn\u00e9 v\u00fdzvy, jednoduch\u00fdmi rie\u0161eniami.<\/strong> Motto, ktor\u00e9 odzrkad\u013euje n\u00e1\u0161 \u0161t\u00fdl pr\u00e1ce. Vizu\u00e1lne \u010dist\u00e9 a pr\u00ed\u0165a\u017eliv\u00e9. Dva z\u00e1kladn\u00e9 piliere n\u00e1\u0161ho dizajnu. Av\u0161ak dizajn je predov\u0161etk\u00fdm vecou discipl\u00edny. Za\u010d\u00edna t\u00fdm, \u017ee sa pozrieme na probl\u00e9m a zbierame v\u0161etky dostupn\u00e9 inform\u00e1cie o \u0148om. Ak ch\u00e1pe\u0161 probl\u00e9m, m\u00e1\u0161 rie\u0161enie.<\/strong> Je to sk\u00f4r o logike ako o fant\u00e1zi\u00ed, s \u0148ou sa na\u0161\u0165astie kamar\u00e1time tie\u017e \ud83d\ude09<\/p>\n

Pochopili sme, \u017ee v dne\u0161nom hektickom svete \u010dlovek denne prij\u00edma obrovsk\u00e9 mno\u017estvo inform\u00e1ci\u00ed (a\u017e 8x viac inform\u00e1ci\u00ed ako v roku 1986). Po\u010das n\u00e1\u0161ho vo\u013en\u00e9ho \u010dasu, denne spracov\u00e1vame 100 000 slov. Ak sledujeme v priemere 5h telku ka\u017ed\u00fd de\u0148, prij\u00edmame cez 20gb audiovizu\u00e1lneho obrazu.<\/p>\n

<\/p>\n

Tak pre\u010do vytv\u00e1ra\u0165 \u010fal\u0161ie komplikovan\u00e9 dizajny, neintuit\u00edvne aplik\u00e1cie a zna\u010dky, ktor\u00e9 si \u013eudia nezapam\u00e4taj\u00fa? Zjednodu\u0161me to.<\/strong><\/p>\n

Da\u0165 \u013eu\u010fom viac.<\/h2>\n

\u00c1no, v nadpise s\u00fa 4 d\u00f4vody a p\u00ed\u0161em piaty. Pre\u010do? Preto\u017ee v\u017edy treba da\u0165 viac, ako sa o\u010dak\u00e1va.<\/strong> Klientovi, \u010ditate\u013eovi, priate\u013eke, psovi\u2026 Sprav nie\u010do, \u010do sa od teba neo\u010dak\u00e1va. Ak m\u00e1 klient jasn\u00fa predstavu, neuspokoj sa s t\u00fdm a prines vlastn\u00e9 n\u00e1pady a vylep\u0161enia. Dbaj na mal\u00e9 detaily a oni ti to vr\u00e1tia. Z klienta sa stane partner, priate\u013e, preto\u017ee si uvedom\u00ed, \u017ee do toho vklad\u00e1\u0161 nielen \u010das, ale hlavne kus seba. V\u0161etci sme nakoniec len rovnak\u00ed \u013eudia z m\u00e4sa a kost\u00ed. Re\u0161pektujme sa navz\u00e1jom.<\/p>\n

Okrem t\u00fdchto priv\u00e1tnych bonusov, sme sa rozhodli venova\u0165 polovicu \u010dasu vlastn\u00fdm projektom pre \u0161irok\u00fa verejnos\u0165. Ale o tom, potom\u2026 \ud83d\ude42<\/p>\n

Be honest. Be kind. Work hard.<\/strong><\/p>\n

…<\/p>\n

Najbli\u017e\u0161ie sa pozrieme na problematiku UI\/UX dizajnu. Ak si zvedav\u00fd na \u010fal\u0161\u00ed \u010dl\u00e1nok – daj n\u00e1m like na facebooku<\/a><\/span> a dozvie\u0161 sa o v\u0161etk\u00fdch novink\u00e1ch!<\/span><\/p>\n

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\n

Naum \u0161t\u00fadio sa zaober\u00e1 vizu\u00e1lnou komunik\u00e1ciou a dizajnom zna\u010diek, ident\u00edt, in\u0161tit\u00faci\u00ed, publik\u00e1ci\u00ed, ale aj UI\/UX dizajnom online projektov a mobiln\u00fdch aplik\u00e1ci\u00ed. Prostredn\u00edctvom anal\u00fdz, strat\u00e9gii a designu, vytv\u00e1rame siln\u00e9 zna\u010dky smeruj\u00face k vy\u0161\u0161ej trhovej hodnote. Zaklad\u00e1me si na osobnom pr\u00edstupe s na\u0161imi z\u00e1kazn\u00edkmi a nad\u010dasov\u00fdm, osobit\u00fdm dizajnom. H\u013ead\u00e1me zmysel v ka\u017edom jednom projekte a sna\u017e\u00edme sa odzrkadli\u0165 jeho hodnotu bez pou\u017eitia slov. www.naum.studio<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nebolo to \u013eahk\u00e9 rozhodnutie. No zato potrebn\u00e9. Z dlhodob\u00e9ho h\u013eadiska ur\u010dite. Predt\u00fdm sme fungovali pod zna\u010dkou Brainmedia. Po 3 rokoch fungovania sme kone\u010dne vytvorili nov\u00fd web. Spustili sme ho do sveta a o necel\u00fd rok pre\u0161li kompletn\u00fdm rebrandom. V\u0161etko fungovalo super, no ob\u010das \u010dlovek c\u00edti vo svojom vn\u00fatri, \u017ee je \u010das na \u00faplnu zmenu. Vrav\u00ed\u0161 […]<\/p>\n","protected":false},"author":5,"featured_media":207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":1,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts\/249\/revisions\/250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/media\/207"}],"wp:attachment":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}