\u013dudia s\u00fa odprad\u00e1vna vizu\u00e1lne bytosti, ktor\u00fdch prv\u00e9 dojmy sa vytv\u00e1raj\u00fa u\u017e v priebehu nieko\u013ek\u00fdch sek\u00fand. To, \u010do ostatn\u00ed vidia, napr\u00edklad, na va\u0161ich webov\u00fdch str\u00e1nkach, m\u00e1 z\u00e1vratn\u00fd vplyv na v\u00e1\u0161 \u00faspech. Kvalitn\u00e9 fotografie preto pova\u017eujeme za z\u00e1kladn\u00fd stavebn\u00fd kame\u0148 ka\u017ed\u00e9ho dizajnu.<\/p>\n

R\u00fdchle fakty<\/strong><\/h2>\n

Na\u0161a myse\u013e reaguje v prvom rade na vizu\u00e1lne podnety, preto\u017ee \u013eudsk\u00fd mozog de\u0161ifruje obrazov\u00e9 prvky okam\u017eite, zatia\u013e \u010do slov\u00e1 s\u00fa dek\u00f3dovan\u00e9 sp\u00f4sobom, ktor\u00fd si vy\u017eaduje viac \u010dasu na spracovanie. \u0160t\u00fadie dok\u00e1zali, \u017ee 90% inform\u00e1ci\u00ed pren\u00e1\u0161an\u00fdch do mozgu m\u00e1 vizu\u00e1lny charakter, pri\u010dom obrazy sme schopn\u00ed spracov\u00e1va\u0165 60 000 kr\u00e1t r\u00fdchlej\u0161ie ako text. “Videnie prich\u00e1dza pred slovami, die\u0165a pozoruje okolit\u00fd svet dlho predt\u00fdm, ne\u017e za\u010dne hovori\u0165” (Berger, Ways of Seeing, 1972). Tak\u017ee pokia\u013e na\u0161e slov\u00e1, koncepty a n\u00e1pady nie s\u00fa pripojen\u00e9 k obrazu, m\u00f4\u017eeme ich pova\u017eova\u0165 za bezpredmetn\u00e9. \u0160t\u00fadie tie\u017e dokazuj\u00fa, \u017ee a\u017e 80% potenci\u00e1lnych klientov d\u00f4kladne skontroluje webov\u00e9 str\u00e1nky e\u0161te predt\u00fdm, ako s firmou nadvia\u017ee spolupr\u00e1cu. Preto by mali by\u0165 vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00e9 a pripraven\u00e9 okam\u017eite zauja\u0165.<\/p>\n

 <\/p>\n

\u013dudia chc\u00fa vidie\u0165 em\u00f3cie…<\/strong><\/p>\n

Webov\u00e1 str\u00e1nka ka\u017edej firmy by mala odr\u00e1\u017ea\u0165 jej odbornos\u0165 a kvalitn\u00fa pr\u00e1cu. Ak v\u0161ak zanedb\u00e1me v\u00fdber t\u00fdch spr\u00e1vnych fotografi\u00ed, m\u00f4\u017eeme vysiela\u0165 opa\u010dn\u00fa inform\u00e1ciu a pr\u00eds\u0165 tak o potencion\u00e1lnych z\u00e1kazn\u00edkov. Fotografie by prioritne nemali zobrazova\u0165 firmu ako tak\u00fa. Potenci\u00e1lni z\u00e1kazn\u00edci chc\u00fa vidie\u0165, ako im m\u00f4\u017ee konkr\u00e9tna firma pom\u00f4c\u0165 s probl\u00e9mom, pr\u00edpadne u\u013eah\u010di\u0165 pr\u00e1cu. Tu sa dost\u00e1vaj\u00fa na rad em\u00f3cie. Zameranie sa na fotografie vyvol\u00e1vaj\u00face pote\u0161enie z obchodovania s danou spolo\u010dnos\u0165ou je to, \u010do vytv\u00e1ra prvotn\u00fa d\u00f4veru medzi z\u00e1kazn\u00edkom a firmou. Vhodn\u00fdmi fotografiami m\u00f4\u017eeme vyjadri\u0165 napr\u00edklad \u00faspechy, ktor\u00e9 dosahuj\u00fa s\u00fa\u010dasn\u00ed klienti v\u010faka rozhodnutiu spolupracova\u0165 s danou firmou. Nebojme sa uk\u00e1za\u0165, ak\u00e9 benefity prin\u00e1\u0161a spolupr\u00e1ca s danou firmou.<\/p>\n

 <\/p>\n

Kde h\u013eada\u0165?<\/strong><\/p>\n

Pri h\u013eadan\u00ed vhodn\u00fdch fotografi\u00ed\/obr\u00e1zkov na webov\u00e9 str\u00e1nky by sme mali by\u0165 v\u0161etci ve\u013emi opatrn\u00ed. V\u00e4\u010d\u0161ina \u013eud\u00ed si ako z\u00e1kladn\u00fd vyh\u013ead\u00e1vac\u00ed n\u00e1stroj zvol\u00ed Google Images v domnienke, \u017ee im t\u00e1to met\u00f3da prinesie po\u017eadovan\u00e9 v\u00fdsledky v kr\u00e1tkom \u010dase. Opak je v\u0161ak pravdou. Obr\u00e1zky z Google \u010dasto podliehaj\u00fa autorsk\u00fdm pr\u00e1vam r\u00f4znych firiem \u010di s\u00fakromn\u00fdch os\u00f4b a nie v\u017edy sa n\u00e1m podar\u00ed z\u00edska\u0165 na ne autorsk\u00e9 pr\u00e1va. Ak sa n\u00e1m to ale podar\u00ed, fotky s\u00fa drah\u00e9 alebo laicky povedan\u00e9 \u201etuctov\u00e9\u201c. Existuje v\u0161ak mno\u017estvo fotob\u00e1nk, ktor\u00e9 pon\u00fakaj\u00fa fotografie\/obr\u00e1zky na vysokej \u00farovni, origin\u00e1lne a \u010do je najlep\u0161ie, \u00faplne zadarmo! Preto sme pripravili zoznam TOP 10 free fotob\u00e1nk, ktor\u00e9 v\u00e1m u\u013eah\u010dia v\u00fdber t\u00fdch spr\u00e1vnych obr\u00e1zkov.<\/p>\n

 <\/p>\n

1) UNSPLASH<\/strong><\/h2>\n

<\/p>\n

St\u00e1le m\u00e1lo zn\u00e1ma str\u00e1nka Unsplash pon\u00faka ve\u013ek\u00fa zbierku bezplatn\u00fdch fotografi\u00ed vo vysokom rozl\u00ed\u0161en\u00ed a pod\u013ea n\u00e1s predstavuje jeden z najlep\u0161\u00edch zdrojov kvalitn\u00fdch fotografi\u00ed. V oblasti aktualiz\u00e1ci\u00ed reaguje t\u00edm Unsplash ve\u013emi pohotovo, v\u010faka \u010domu maj\u00fa v\u0161etci nad\u0161enci vizu\u00e1lneho umenia denne pr\u00edstup k nov\u00fdm, aktu\u00e1lnym fotografi\u00e1m. A aby sme to mali e\u0161te \u013eah\u0161ie, cel\u00e1 platforma je dostupn\u00e1 aj vo forme mobilnej aplik\u00e1cie, ktor\u00fa m\u00f4\u017eeme ma\u0165 st\u00e1le poruke. V\u0161etky fotografie s\u00fa zdarma a vo\u013ene \u0161\u00edrite\u013en\u00e9.<\/p>\n

https:\/\/unsplash.com<\/a><\/p>\n

 <\/p>\n

2) PEXELS<\/strong><\/h2>\n

<\/p>\n

Spolo\u010dnos\u0165 Pexels poskytuje vysokokvalitn\u00e9 a \u00faplne bezplatn\u00e9 fotografie s licenciou Creative Commons Zero (CC0). V\u0161etky fotografie s\u00fa pekne ozna\u010den\u00e9, \u013eahko vyh\u013ead\u00e1vate\u013en\u00e9. Ponuka je naozaj pestr\u00e1 od produktov\u00fdch fotografi\u00ed a\u017e po umeleck\u00e9 vizu\u00e1lne diela. Na str\u00e1nkach spolo\u010dnosti Pexels n\u00e1jdtete nielen fotografie, ale aj vide\u00e1 pre ka\u017ed\u00fd v\u00e1\u0161 projekt.<\/p>\n

https:\/\/www.pexels.com<\/a><\/p>\n

https:\/\/videos.pexels.com<\/a><\/p>\n

 <\/p>\n

3) BURST (by Shopify)<\/strong><\/h2>\n

<\/p>\n

Webov\u00e1 str\u00e1nka Burst je dc\u00e9rou popul\u00e1rnej platformy Shopify na tvorbu komer\u010dn\u00fdch e-shopov. Burst poskytuje bezplatn\u00e9 fotografie hlavne pre podnikate\u013eov. Niektor\u00e9 fotografie s\u00fa licencovan\u00e9 pod licenciou Creative Commons CC0, zatia\u013e \u010do in\u00e9 s\u00fa registrovan\u00e9 pod licenciou Shopify.<\/p>\n

Webov\u00e1 str\u00e1nka Burst bola vytvoren\u00e1 za \u00fa\u010delom \u010do najviac pom\u00f4c\u0165 podnikate\u013eom pri tvorbe kvalitnej\u0161\u00edch produktov, webov\u00fdch str\u00e1nok a marketingov\u00fdch kampan\u00ed. V\u00e4\u010d\u0161ine fotografi\u00ed prisl\u00facha status originality, nako\u013eko boli vytv\u00e1ran\u00e9 in-house a s\u00fa tematicky zameran\u00e9 na trendov\u00e9 podnikate\u013esk\u00e9 oblasti – od stavebn\u00fdch pr\u00e1c a\u017e po kancel\u00e1rske \u00fakony. Taktie\u017e tu v\u0161ak n\u00e1jdete aj fotografie konkr\u00e9tnych produktov.<\/p>\n

https:\/\/burst.shopify.com<\/a><\/p>\n

 <\/p>\n

4) PIXABAY<\/strong><\/h2>\n

<\/p>\n

Pixabay je ve\u013emi roz\u0161\u00edren\u00fd port\u00e1l, ktor\u00fd pon\u00faka ve\u013ek\u00fa zbierku bezplatn\u00fdch fotografi\u00ed, vektorov a umeleck\u00fdch ilustr\u00e1ci\u00ed. V\u0161etky fotografie s\u00fa uvo\u013enen\u00e9 pod Creative Commons CC0.<\/p>\n

https:\/\/pixabay.com<\/a><\/p>\n

 <\/p>\n

5) PICJUMBO<\/strong><\/h2>\n

<\/p>\n

Picjumbo pon\u00faka obrovsk\u00fa zbierku free fotografi\u00ed pre v\u00e4\u010d\u0161inu komer\u010dn\u00fdch, ale aj osobn\u00fdch projektov. Nov\u00e9 fotografie s\u00fa prid\u00e1van\u00e9 denne v najr\u00f4znej\u0161\u00edch kateg\u00f3ri\u00e1ch vr\u00e1tane abstraktn\u00fdch, m\u00f3dnych, pr\u00edrodn\u00fdch, technol\u00f3gi\u00ed at\u010f.<\/p>\n

https:\/\/picjumbo.com<\/a><\/p>\n

 <\/p>\n

6) FREEPIK<\/strong><\/h2>\n

<\/p>\n

Webov\u00e1 str\u00e1nka Freepik predstavuje komplexn\u00e9 rie\u0161enie pre v\u0161etk\u00fdch, ktor\u00ed h\u013eadaj\u00fa nielen fotografie na komer\u010dn\u00e9 pou\u017eitie, ale taktie\u017e kompletn\u00e9 grafiky pre svoje projekty. Okrem fotografi\u00ed tu teda n\u00e1jdeme mno\u017estvo modern\u00fdch graf\u00edk dostupn\u00fdch v r\u00f4znych editovate\u013en\u00fdch fotm\u00e1toch ako je .ai (Illustrator) alebo .psd (Photoshop). Obsah webovej str\u00e1nky Freepik je vo\u013ene \u0161irite\u013en\u00fd a vyu\u017eite\u013en\u00fd na ak\u00e9ko\u013evek komer\u010dn\u00e9 \u00fa\u010dely. Podmienkou v\u0161ak je umiestnenie mali\u010dk\u00e9ho loga freepik na akomko\u013evek mieste dan\u00e9ho projektu.<\/p>\n

https:\/\/www.freepik.com<\/a><\/p>\n

 <\/strong><\/p>\n

7) KABOOM PICS<\/strong><\/h2>\n

<\/p>\n

Kaboom Pics pon\u00faka \u0161irok\u00fa \u0161k\u00e1lu kvalitn\u00fdch fotografi\u00ed zdarma. Medzi dominuj\u00face kateg\u00f3rie m\u00f4\u017eeme zaradi\u0165 abstrakt, mesto\/architekt\u00faru, m\u00f3du, jedlo, krajinu. Fotografie m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na ak\u00e9ko\u013evek komer\u010dn\u00e9 \u00fa\u010dely, no je zak\u00e1zan\u00e9 ich \u010falej pred\u00e1va\u0165 alebo prerozde\u013eova\u0165.<\/p>\n

https:\/\/kaboompics.com<\/a><\/p>\n

 <\/p>\n

8) SHOT STASH<\/strong><\/h2>\n

<\/p>\n

ShotStash je m\u00e1lo zn\u00e1ma, no ve\u013emi kvalitn\u00e1 platforma pon\u00fakaj\u00faca \u0161irok\u00fa \u0161k\u00e1lu fotografi\u00ed. Nov\u00e9 fotografie prib\u00fadaj\u00fa ka\u017ed\u00fd de\u0148 pod licenciou na komer\u010dn\u00e9 a osobn\u00e9 pou\u017eitie.<\/p>\n

https:\/\/shotstash.com<\/a><\/p>\n

 <\/p>\n

9) STYLED STOCK<\/strong><\/h2>\n

<\/p>\n

StyleStock predstavuje origin\u00e1lny projekt zameran\u00fd na \u017eeny podnikate\u013eky. Pon\u00faka modern\u00e9 fotografie v minimalistickom \u017eenskom business \u0161t\u00fdle. Kolekcia je \u00faplne zadarmo pre v\u0161etky komer\u010dn\u00e9 a osobn\u00e9 diela.<\/p>\n

https:\/\/styledstock.co<\/a><\/p>\n

 <\/p>\n

10) STOCK SNAP<\/strong><\/h2>\n

<\/p>\n

StockSnap.io pon\u00faka ve\u013ek\u00fd v\u00fdber modern\u00fdch free fotografi\u00ed a obr\u00e1zkov vo vysokom rozl\u00ed\u0161en\u00ed. Str\u00e1nka tie\u017e disponuje ve\u013emi u\u017eito\u010dnou funkciou vyh\u013ead\u00e1vania, ktor\u00e1 umo\u017e\u0148uje jednoduch\u00e9 prehliadanie tis\u00edcov dostupn\u00fdch obr\u00e1zkov. Okrem toho str\u00e1nky zaznamen\u00e1vaj\u00fa v\u0161etky zobrazenia a s\u00fabory na prevzatie, ktor\u00e9 n\u00e1m pom\u00e1ha n\u00e1js\u0165 najob\u013e\u00fabenej\u0161ie dostupn\u00e9 fotografie. StockSnap prid\u00e1va stovky obr\u00e1zkov denne a v\u0161etky s\u00fa \u00faplne zadarmo.<\/p>\n

https:\/\/stocksnap.io<\/a> <\/strong><\/p>\n

…<\/p>\n

Ak si zvedav\u00fd na \u010fal\u0161\u00ed \u010dl\u00e1nok – daj n\u00e1m like na facebooku<\/a><\/span> a dozvie\u0161 sa o v\u0161etk\u00fdch novink\u00e1ch!<\/span><\/p>\n

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Naum \u0161t\u00fadio sa zaober\u00e1 vizu\u00e1lnou komunik\u00e1ciou a dizajnom zna\u010diek, ident\u00edt, in\u0161tit\u00faci\u00ed, publik\u00e1ci\u00ed, ale aj UI\/UX dizajnom online projektov a mobiln\u00fdch aplik\u00e1ci\u00ed. Prostredn\u00edctvom anal\u00fdz, strat\u00e9gii a designu, vytv\u00e1rame siln\u00e9 zna\u010dky smeruj\u00face k vy\u0161\u0161ej trhovej hodnote. Zaklad\u00e1me si na osobnom pr\u00edstupe s na\u0161imi z\u00e1kazn\u00edkmi a nad\u010dasov\u00fdm, osobit\u00fdm dizajnom. H\u013ead\u00e1me zmysel v ka\u017edom jednom projekte a sna\u017e\u00edme sa odzrkadli\u0165 jeho hodnotu bez pou\u017eitia slov. www.naum.studio<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u013dudia s\u00fa odprad\u00e1vna vizu\u00e1lne bytosti, ktor\u00fdch prv\u00e9 dojmy sa vytv\u00e1raj\u00fa u\u017e v priebehu nieko\u013ek\u00fdch sek\u00fand. To, \u010do ostatn\u00ed vidia, napr\u00edklad, na va\u0161ich webov\u00fdch str\u00e1nkach, m\u00e1 z\u00e1vratn\u00fd vplyv na v\u00e1\u0161 \u00faspech. Kvalitn\u00e9 fotografie preto pova\u017eujeme za z\u00e1kladn\u00fd stavebn\u00fd kame\u0148 ka\u017ed\u00e9ho dizajnu. R\u00fdchle fakty Na\u0161a myse\u013e reaguje v prvom rade na vizu\u00e1lne podnety, preto\u017ee \u013eudsk\u00fd mozog de\u0161ifruje obrazov\u00e9 prvky […]<\/p>\n","protected":false},"author":5,"featured_media":411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":7,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"predecessor-version":[{"id":3793,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/posts\/409\/revisions\/3793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/media\/411"}],"wp:attachment":[{"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naum.studio\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}