Instarea is a “laboratory” for innovative, big data, monetization ideas within the international Adastra group. Their vision is to change the world for the better, through data.
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Our mission was to make a brand new website presentation for the Instarea company, to communicate their products and internal activities. As always, our strategy was to present the design in a minimalist way, with a strong focus on the main components and content. Bold typography, neat colors and symbolic illustrations create harmonious contrast between content and background.
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Realigned equestrian fez bewilders picky monarch
Instarea is not another cold corporation. It has a soul which wanted to shine through in the work we produced. We used a friendly voice of communication, a humorous 404 error page and small details like add light-hearted GIFs to the content, showing the youth and ambitious nature of the team. The career subpage will motivate potential future talents to join this family, because it shows that this company is not just about the work.
In this era of mobile phones, a must-have option is for websites to be responsive and mobile-friendly; that they work across all platforms.
We consider this a fixed part of our development process – as you need to breathe, a website needs to be responsive.
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The internet wasn’t ready for some of our work. Send us your email if you’d like to see a PDF full of Naum designs.