Redesign of digital home for Market Locator

Client
Market Locator, s.r.o.
Project

After a great collaboration with Instarea, we were offered another redesign project, this time for their main business product. MarketLocator is a web platform used for finding new, local, targeted customers in direct ways, specifically through SMS notifications in a targeted area. Their work with processing big data is awesome and we wanted to create something unique and recognisable, just like their business.

Visit site
Role
  • UI / UX
  • Webdesign
  • Brand identity
  • Development
  • Wordpress

Their entire brand needed a refresh, but to create entire new communication channels and printed materials would be very costly for them, so our goal was to refresh their existing brand. We updated their typography, made the logotype symbol cleaner and better defined their brand colors.

New logotype with updated color scheme

We delivered fancy, eye-catching visual designs, and chose a friendly approach to communicate their services. We also used real case studies to showcase their business possibilities, building up trust and rapport with potential clients. We used purple-branded water ink as part of the new design, symbolising their rapid expansion and reflecting the way they offer countless new possibilities to their users, with big telco data.

Credits
Art Director
Vladimir Krajcovic
UI/UX
Vladimir Krajcovic
Development
Jakub Rusniok
Project managment
Vladimir Krajcovic
Date
11/2017