After great collaboration with Instarea, they've offered us another request for a redesign of their main business product. MarketLocator is a web platform for finding new, local, targeted customers through direct ways, especially SMS notifications in a targeted area. Their work with processing big data is awesome and we wanted to create something unique and recognizable like their business.
The brand needed a refresh, too. But, we did not want to do a hardcore redesign because establishing a brand and creating whole new communication channels and print materials would take a lot of time and money. Our goal was just a small refresh of typography, to make our logotype symbol cleaner and to define our brand colors.
New logotype with updated color scheme
We set up a fancy and eye-catching visual tone of communication. We chose a friendly approach to communicate services and used real case studies to show the business possibilities, to make their brand more trustworthy for potential clients. Using purple-branded water ink as part of the communication strategy symbolizes their rapid expansion and reflects extended ways to discover new possibilities of how to reach new customers with the use of big telco data.