Branding and product development for a natural supplement

Client

For a Better Future Inc.

Project

For a Better Future Inc. asked us to create innovative concepts and transform them into a fully functional form of their new product, Pelay. It’s a gel product that helps men with their endurance, and also their partners for longer-lasting lovemaking.

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Role

UI / UX
Webdesign
Naming
Copywriting
Internal system development
Branding & packaging
Product websites development
SEO & SEM
Wordpress

Naming

Naming is a contentious and emotional business and it's considered a critical part of the branding process. The name of the product is anchored in people's minds; it makes a connection between your product and their emotional approach. When you collect all these feelings created by your product in the eyes of customers, it creates a brand recognition. We always keeping strong principles when we create a name for a product. It has to be memorable, readable, visually appealing, short and should evoke an emotion, feeling or idea.

These basic rules sound easy but fitting into every principle is hard. Especially when you need some unique name for register trademarks and want a clear SERP in search engines to avoid misunderstanding from customers and have a clear way to build an SEO. We've created a lot of names, but just one of them keeps the all principles on maximum standards - Pelay. Premature ejaculation (PE) delay solution. Also, you can play more with Pelay. :)

Branding & packaging

We love the minimalist and clean style, and our client does too. Our representative concept contains two factors: luxury and trust. Luxury is accomplished with a decent choice of typography, shapes and visually attractive components of the package (unique designed bottle and applier for better gel absorption). White and cleanliness are a strong part of the brand identity that defines the value and purpose of the product.

A/B testing - Choose the right package

Optimizing a final part of the sales funnel made a huge impact on the growth of revenue. Small visual changes can create different decisions in customer's minds. A/B testing should be always a part of the main processes after the launch of a product.