Branding and product development for a natural supplement

For a Better Future Inc.

For a Better Future Inc. asked us to create innovative concepts and transform them into a fully functional form of their new product. Pelay is a gel product that helps both men and women with their endurance, for longer-lasting lovemaking.

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  • UI / UX
  • Webdesign
  • Naming
  • Copywriting
  • Internal system development
  • Branding & packaging
  • Product websites development
  • SEO & SEM
  • Wordpress


Naming a product is a contentious and emotional business and is considered a critical part of the branding process. The name becomes anchored in people's minds; it makes a connection between product and an emotional response. When you collect the feelings created by a product in the eyes of customers, this is what creates brand recognition. We always keep strong principles when creating a name for a product, it has to be memorable, readable, visually appealing, short and should evoke an emotion, feeling or idea.

These basic rules sound easy, but fitting in every principle is hard, especially when you need a unique name for a registered trademark. You also need to consider it being a clear SERP in search engines, to avoid misunderstanding from customers and have a clear way to build up SEO results. We created a lot of names, but just one of them fitted into all principles - Pelay. Premature ejaculation (PE), delay solution (LAY). Also, “you can play more with Pelay”. :)

Branding & packaging

We love the minimalist and clean style, and our client does too. Our representative concept contains two factors: luxury and trust. Luxury is accomplished with a decent choice of typography, shapes and visually attractive components of the packaging (a unique designed bottle and applicator for better gel absorption). The white and cleanliness theme is a strong part of the brand identity that defines the value and purpose of the product.

A/B testing - Choose the right package

Optimizing a final part of the sales funnel made a huge impact on the growth of revenue. Small visual changes can affect different decisions in customers’ minds. A/B testing should be always a part of the main processes after the launch of a product.

Art Director
Vladimir Krajcovic
Vladimir Krajcovic
Vladimir Krajcovic
Ivan Capkovic Vanessa Reynolds Sherry Parsons
Ivan Capkovic
Jakub Rusniok Peter Lovisek Rudolf Korman
Project managment
Vladimir Krajcovic Ivan Capkovic
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