Our mission was to develop a brand of beautiful natural products, including a design of packaging and websites and to solve the question of online marketing and targeting audience.
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The market with aphrodisiac products is a very specific industry and full of competitive products with lower prices and regular designs that look like classic pharmacy products. That wasn't our way of thinking. We wanted to present luxury and desire. With black mysterious colors with matte and shiny elements, we created something unique and very special in this industry. Bottles are manufactured with matte effect and marked with glassy simple logotype that represents the S and the liquid state of products. Packaging includes black suede, which is pleasant to touch, where the bottle is inserted and the whole package is wrapped with matte paper and UV lacquer with a big dominant logotype on the front of the package.
The result was remarkable, and people loved the design of the product, and the higher price wasn't a problem for the buying experience. We've created a lifestyle product, not just a regular natural dietary supplement. It's very easy to be different but very difficult to be better, but our result rocks.
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Creating a luxury and remarkable product was just the beginning of the story. The real hard work starts with marketing and promoting the product. Our mission was to develop an organic reach and build an SEO optimization with content that sells itself. We've tested various sites, different CTAs and also the order processing where we mixed and promoted different packages with discounts. The results were outstanding! And the numbers don't lie.
After some time, when websites became profitable and generated a lot of orders, things started to be complicated. Our solution was to create an internal central system where all requests, orders, products, and websites were organized and grouped into one platform with their own processing payment gateway.
On the main dashboard, the client can see the reports and in-time stats and manage orders, insert tracking numbers for customers, print address labels on packages, and view financial reports divided by countries or by dates. These updates made a big impact and were a huge step in the optimization of logistics and human processes.
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