Awakening the desire that sleeps inside you

Client
For a Better Future Inc.
Project

Our mission was to develop a brand of beautiful natural products, including packaging and website design, and to solve the challenges of online marketing and audience targeting.

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Role
  • UI/UX
  • Webdesign
  • Copywriting
  • Internal system development
  • Branding & packaging
  • Product websites development
  • SEO & SEM
  • Content marketing & PR
  • Wordpress
Brand strategy

The aphrodisiac market is a saturated industry full of competitive products with lower prices and designs which all resemble classic pharmacy products. We wanted to think differently. We presented luxury and desire, with black mysterious colors, matte and shiny elements, something unique and special to this industry.The bottles are manufactured with matte effect and marked with glassy, simple logotypes which represent the S of Spanish Fly Pro, as well as the liquid state of the products. The packaging includes black suede which is soft to touch when the bottle is inserted and the whole package is wrapped with matte paper, with UV lacquer and a big dominant logotype on the front of the package.

The result was remarkable. People loved the design of the product and the higher price wasn’t a problem for the buying experience. We created an actual lifestyle product, not just a regular natural dietary supplement. It's easy to be different but very difficult to be better. We couldn’t be happier with our results.

Inspiration
Geometric result
font family Helvetica Neue

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789+žýáíé+@#$~^&
+87% raise of sell-income with A/B test

Creating a luxury and remarkable product was just the beginning of the story. More hard work started when it came to marketing and promoting the product. Our mission was to develop an organic reach and build SEO optimization into the content that sells itself. We tested various sites, different CTAs and also changed up the order processing where we mixed and promoted different packages with discounts. The results were outstanding! And the numbers don't lie.

Internal proccessing system

After some time, when the websites became profitable and had generated a lot of orders, things started to get complicated when it came to the distribution. Our solution was to create an internal system where all requests, orders, products, and websites were organized and grouped into one platform, each with their own processing payment gateway.

On the main dashboard the client can see the reports, in-time stats and manage orders. They can insert tracking numbers for customers, print address labels on packages, and view financial reports divided by countries or by dates. These updates made a big impact and were a huge step forwards in the optimization of logistics and human processes.

Credits
Art Director
Vladimir Krajcovic
UI/UX
Vladimir Krajcovic
Branding
Vladimir Krajcovic
Copywriting
Ivan Capkovic Vanessa Reynolds Sherry Parsons
SEO
Ivan Capkovic
Development
Jakub Rusniok Peter Lovisek Rudolf Korman
Project managment
Vladimir Krajcovic Ivan Capkovic
Date
09/2015