Redesigning an digital experience for luxury automotive company.

Bohemian digital s.r.o.

We want to introduce you one of our favorite projects. Simple and minimalist redesign for Carlsson - customized performance and luxury for Mercedes Benz cars.
  • UI / UX
  • Webdesign
  • UX research & analyze

Carlsson is a German car tuning manufacturer specialising in Mercedes-Benz cars. The Carlsson tuning house was founded by brothers Rolf and Andreas Hartge in 1989. The company is most popular for its range of alloy wheels.


One of the biggest issues was the eCommerce part of the older website. We optimized the structure and suggest changes in UX flow to let users find products more easily.

Mobile version
Before & After

We redesigned a landing page from scratch in the beginning. The landing page emphasizes the client products and uses employing graphically intervened images punctually indicating the product descriptions. A color palette that corresponds with the commonly used colors is employed to build trust and contribute to a more casual touch to customers.

Vladimir Krajcovic
Project Management
Vladimir Krajcovic
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